Xbox launches its Series X|S ad campaign

Xbox has kicked off its ad campaign for the Series X and S consoles with a launch trailer that is quite different from the kinds of trailers its released for its previous consoles.

In fact, its “Power Your Dreams” trailer, which features the song “No Ordinary” by Labrinth, seems to be swerving into PlayStation’s lane, with surreal visuals that are only tangentially related to the console itself. Of course, Master Chief makes an appearance, so there’s a nod to at least one upcoming Xbox Series game.

Previous Xbox console trailers either tend to focus on the hardware itself or the games, so this one is a bit of a different direction for Microsoft.

The Xbox Series X and S launch on November 10th with games like Assassin’s Creed Valhalla, Dirt 5, and Gears Tactics available at launch, plus the large library of Game Pass and backward compatible games that will see upgrades on the Series X.