Ubisoft could be working on its own streaming platform
Ubisoft has officially finalized a partnership with streaming developer Parsec, which could hint at the publisher’s plans for its own streaming service.
Ubisoft worked with Parsec to ensure that journalists and content creators could stream and preview upcoming games that were featured during the most recent Forward event, including Assassin’s Creed Valhalla and Watch Dogs: Legion. GameSpot reports that this new deal will allow Ubisoft to continue using Parsec’s streaming tech for similar demo events, as well as providing new in-game experiences for players.
This deal could mean that Ubisoft is looking for ways to provide hands-on demos for the rest of its players, especially as the COVID-19 pandemic continues to ensure that events like E3 and Gamescom cannot happen.
“This new partnership will allow Ubisoft to create more experiences like that, embedding Parsec into their own products to deliver full fidelity experiences back to people wherever they are or however they’re playing,” an official Parsec blog post stated. “Parsec’s poised to help advance and compliment Ubisoft’s efforts in game streaming, across titles, brands, and products.”
Likewise, it could mean that Ubisoft is looking to develop its own first-party streaming service to compete with the likes of Google Stadia and Microsoft’s upcoming Project xCloud, the latter of which seems poised to be fully integrated into Xbox’s next-gen ecosystem. Seeing as how some of the bigger games on Google’s service are Ubisoft titles, the Assassin’s Creed publisher may see an opportunity to capitalize on its large library while delivering more value with its Ubisoft+ subscription service.
Ubisoft’s next Forward digital event is scheduled for September, though it’s still somewhat unclear exactly what information we’ll be getting. Seeing as how both Watch Dogs: Legion and Assassin’s Creed Valhalla are coming in October and November respectively, we’ll probably see additional trailers for both games. Hopefully, other previously delayed games like Gods & Monsters and Rainbow Six Quarantine will have their times to shine.